Shops in Salem, MA

Salem is one of the few places where a crystal shop, a rare bookseller and a gothic boutique can share the same block. Downtown, especially along Essex Street and around Pickering Wharf, is made for wandering with no plan.

This page gathers every shop we track in Salem. Start with a category below, or scroll the full list, sorted by Google rating within each group. Witch and occult shops are hand-picked; souvenir counters live under gift shops. If you can, shop on a weekday or before October, when the sidewalks are calmer and shopkeepers have time to talk. Each category page has its own short guide, and every shop links to an address and a map.

Witch & Occult Shops (16)

Gift Shops (27)

Bookstores (6)

Clothing & Boutiques (13)

Tattoo & Piercing (12)

More shops (29)

Looking for food, tours or places to stay? See where to eat or the full Salem directory.